Simone从「Think Different」到「Be Better」苹果公司的文化经历了怎样的变化？
的有关信息介绍如下：
WWDC 97 上乔布斯说，苹果的目标是better，而不是different。苹果这点没有改变。
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提问者：（听完Steve讲了一堆后）
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老乔：
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更加完整 原文
Question: Apple certainly has a tradition of introducing new technology to , but lately Apple seems more apologetic about being different and it is proud about being different. (inaudible) I was just wondering years after introducing the Macintosh, what Apple can do to get it’s balls back.
Steve: I gotta tell you, I have a little different point of view on that. I think Apple’s had its head in the sand over the last many years. There has been so much that’s happened in terms of network computing as an example, that Apple’s completely missed out on it. The Mac is probably one of the least network computer communities in the world in terms of really making use of powerful networks. I mean, like when Next joined Apple, Next had an extremely sophisticated network infrastructure for doing network computing compared to Apple and even now we struggle getting the Apple folks to understand it. Because the Mac has been, because of all of this proprietary-ness in every way, because of the attitude of arrogance that “we can not only invent around networking, but invent around this and that…” it’s in its own little world and the rest of the world with so much invested passed it by. And so, we need to bring the Mac up into the modern world in many areas like network computing. And to do that, because we weren’t first, because we didn’t set the standards and they’ve already been cast in stone, we have to use them. So, I think the wisdom here is not to say “we’ve got to invent everything ourselves”. The wisdom here is to know what 10% or 20% or 30% probably at most of the stuff we have to invent. And what we should go use that exists. We didn’t invent postscript, did we? We got LaserWriter out of it. And we were the first out there with the LaserWriter. So, I think this whole notion of being so proprietary in every facet of what we do has really hurt us. And again, the management and vision we had encouraged that. Encouraged people to go reinvent the wheel out there our own way. And yeah, it might be 10% better but usually it ended up being about 50% worse because there are a lot of smart people that don’t work at Apple, too.
Question from same guest: The only other thing I’d like to add is that I think it’s important that Apple be perceived as different because if Apple says “We’re just like everybody else but better, that really doesn’t say anything at all.
Steve: No, I don’t think it’s good that Apple is perceived as different. I think it’s important that Apple is perceived as much better. And if being different is essential to doing that, then we have to do that. But if we can be much better without being different, that would be fine with me. I want to be much better. I don’t care about being different. We’ll have to be different in some ways to be much better, but that’s the prize, wouldn’t you agree?
Question: I would agree, but Apple needs to articulate those differences as well. The goal is to be better, but for the general public, it has to be a whole lot better and it has to be in some ways different.
Steve: It has to be a whole lot better.
